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How and Where to Use Hashtags for TikTok and Instagram in 2024

If you're navigating the ever-evolving world of social media, you've probably

wondered about the magic behind those pound signs. Fear not, because we're here to unravel the mystery of hashtags and share some friendly tips on how to leverage them to skyrocket your online presence. 🚀

Understanding the Basics:

Let's start with the basics. What exactly are hashtags? Simply put, they are keywords or phrases preceded by the '#' symbol, serving as a powerful tool to categorise and discover content across social media platforms.

Instagram and TikTok, in particular, have embraced the hashtag culture, making it a vital component of content discovery. So, where should you use hashtags?

In Your Captions: Crafting a captivating caption is an art, and hashtags can be the brushstrokes that make your masterpiece stand out. Integrate relevant hashtags seamlessly into your captions to increase the discoverability of your content🎨

In Your Comments: Engagement is key on social media, and commenting with relevant hashtags not only sparks conversations but also enhances the visibility of your content💬

In Your Bio: Make a lasting first impression by strategically placing hashtags in your bio. This not only gives your profile a polished look but also ensures that your account is discoverable to those searching for specific topics.

In video caption: Adding hashtags/keywords in your video. This might specifically work for TikTok and is a good idea to experiment with.

Choosing the Right Hashtags:

The world of hashtags is vast, and choosing the right ones can make all the difference. Here's a friendly guide on how to pick the perfect hashtag

Relevance is key: Select hashtags that are relevant to your content. Consider the interests of your target audience and choose keywords that align with your brand identity 🎯

Mix it Up: Create a blend of popular and niche hashtags. While popular hashtags can increase your content's visibility, niche hashtags allow you to connect with a more targeted audience 🌐

Explore Trending Hashtags: Stay on top of the latest trends by incorporating trending hashtags. This not only keeps your content current but also taps into broader conversations. 🔍

Branded Hashtags: Boost brand awareness by creating and promoting your own branded hashtags. Encourage your followers to use them, fostering a sense of community around your brand. 

Location Hashtags: Add location-based hashtags where you offer your services and products. This will help you to get discovered locally.

Instagram vs. TikTok: Tailoring Your Hashtag Strategy:


  • Utilize up to 30 hashtags per post for maximum visibility.

  • Experiment with a mix of broad and specific hashtags.

  • Leverage Instagram's Explore page by including location-based hashtags. 


  • While TikTok allows up to 100 characters per caption, keep it concise and use around 3-5 relevant hashtags.

  • Participate in TikTok challenges and use associated hashtags to amplify your reach🕺💃

  • Capitalize on TikTok's discovery page by incorporating popular and trending hashtags🚀

Tracking and Analyzing Performance:

After implementing your hashtag strategy, it's essential to track and analyze its performance. Both Instagram and TikTok offer insights and analytics tools to help you understand which hashtags drive engagement📊


In the vast universe of social media, hashtags serve as the guiding stars, leading users to discover your content. By mastering the art of hashtag usage on Instagram and TikTok, you can elevate your online presence, connect with your target audience, and leave a lasting impression in the digital realm. 

Happy Hashtagging🌈


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