Melbourne has always been a hub of creativity, culture, and innovation. With a population that’s highly active online and constantly engaging with digital content, social media has become one of the most influential tools for local business growth. Whether you’re running a café, restaurant, salon, service-based business or a retail store in the CBD, your customers are scrolling, searching, and discovering brands every single day on platforms like Facebook, Instagram, and TikT

Ever scrolled through your social media feeds and found yourself captivated by a post that feels like a mini adventure? Well, that's the...