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A weekly guide to the best cafés, restaurants, relaxation spots, and hidden gems across Melbourne.
What it is?
Pallavi Picks is basically me sharing my weekly faves around Melbourne — the cafés I’m loving, restaurants you have to try, cozy spots to chill, fun events, dreamy salons & spas, and those hidden gems you might’ve missed. Every Thursday, I’ll drop fresh recs to make your week a little brighter.
Think of it as me being your Melbourne buddy — blending lifestyle inspo with local finds, so you’ve always got something new to look forward to. Whether you’re a foodie, an explorer, a self-care queen, or just want a new place to hang out with friends, Pallavi Picks is here to help you soak up the city in the best way.
![Carousels were never really gone.
They just sat quietly while reels stole the spotlight. But here’s the truth: carousels are back—and they’re stronger than ever.
Think of it as Carousels 2.0—a space where attention doesn’t just stop, it lingers.
When done right, they keep your audience swiping, staying, and remembering. Reels may hook, but carousels retain.
So, the question is—are you ready to make them work for you?
We are here to help!
[marketing agency in melbourne, melbourne marketing, social media marketing, social media growth tips]](https://scontent-sea5-1.cdninstagram.com/v/t51.82787-15/539505322_18077218019300056_3490059831467699398_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=SRQZcpFGUiYQ7kNvwEFnMp-&_nc_oc=Adkai9RL3mQILGj0i4JjTHAkALTJ0oBSUCRl0nGjOaQI5Bx3Y1FQd89cmBJzl2Kux9U&_nc_zt=23&_nc_ht=scontent-sea5-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_Afeqfjicz1z9RvtZPow2IHpnFOXqVycPj0Rdwa0b3i_e8A&oe=68F4F8A7)
![Of course I had to hop on this trend!
Haven’t seen ‘The summer I turned pretty’ yet, but I can feel the buzz has made its way here too.
So while we wait, here are a few winter glimpses from life lately ❄️
Now your turn—what’s been happening with you? Let’s chat 💬
Are you a fan of the show?
[social media marketing, marketing agency in melbourne, melbourne business]](https://scontent-sea5-1.cdninstagram.com/v/t51.82787-15/535113233_18076374779300056_7514013504998392754_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=_PwP6R0Moi0Q7kNvwGkxS8q&_nc_oc=AdkIwwgm422XEhKf0QgFRbsgZO6MdQEwqPLnRexl_p9wqWn73PqV2_fxCYp0P1Rqgf4&_nc_zt=23&_nc_ht=scontent-sea5-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_AfctU28kHrTinD8KvX3AL_M8uaAmXnlrjNp9UxonCdW0UA&oe=68F4FCE0)
![Looking for some storytelling hooks?
We’ve got them—bundled, brewed, and ready to boost your brand.
Because storytelling isn’t just a trend anymore—it’s the new king of marketing.
It turns scrolls into stops, likes into love, and brands into conversations.
If you’re ready to ace your social media game, let your content speak in stories.
And if you need a hand crafting them, reach out to us.
We’re here to help you grow, engage, and shine online!
[marketing agency melbourne, content creation melbourne, social media strategy melbourne, storytelling for brands, instagram marketing melbourne]](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/524800465_18074346506300056_7277169257936013434_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=9v58GLtvjjAQ7kNvwFSGBwJ&_nc_oc=AdluuhJXfU4-N2G_IxKDAO_iyttRZa3qiiHRcUBTm5qayYXmYD5xTzAnFzXSYlzUAwg&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_AffQftkOt3UAElmxmjeXJCucILk5w30kdm2avwtHq2cKXw&oe=68F51DE5)
![Yes, it’s Thursday… and you know what that means – it’s time for Pallavi Picks💫
This week, I found myself going back to my roots – exploring some incredible Indian restaurants that hold a special place in my heart.
They’ve always been my favourites… and something tells me you’re going to love them too!
Take a peek, save your top pick, and let me know – which one are you trying next? 💬
[Want your restaurant or event to be featured in the next Pallavi Picks? Let’s talk. We work with visionary hospitality brands to fill tables & build community through brand storytelling]
@mukkarestaurant
@bibiji_carlton
@delhistreets
@attarestaurant
@tonkarestaurant
#pallavipicks #indianfoodmelbourne #foodrecommendations #melbourneeats #melbourneeats #indianrestaurant](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/524174730_18073729151300056_7423746364516449903_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=yzIbdiR3RPwQ7kNvwF-wEb4&_nc_oc=AdnGE01qAA6WW_K6tpF4Cd7hQAXnUoUCzJBg39eOL0O02D5zWrW6kDodCZ5-FmrSdHI&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_Afffs3p370bX3cTVpM77hfGmc41hp0CYswfA5p_5R2dlCQ&oe=68F50D5B)
![Here’s a quick roundup from our recent PR wins—
It’s been a season of celebrations, collaborations, and powerful brand moments.
We had the joy of celebrating the first birthday of one of our clients, and watching that story get featured felt like the cherry on top.
Now, we’re gearing up for another big one—15 years strong for one of our long-time partners, and it’s already shaping up to be unforgettable.
The features? Spot on.
The impact? Measurable.
The energy? Unmatched.
We’re just getting started!
Let’s keep building stories that get people talking.
[pr agency melbourne, marketing agency in melbourne, social media agency, pr and marketing]](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/522707487_18073640405300056_7571511150123346118_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=oEnS1lE9TPoQ7kNvwFCbLVe&_nc_oc=Adm-LjTgtFfDrL7eo9FvVFwYDee9l8dNv-4XY6UK8rPUotUhqUthCGdVB47ZtrFKMVY&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_Afd3_ch1YcEDOCbrP9sVKc5u4YkzUmat8J2cQ3PK5mXiCg&oe=68F501A4)
![“Social Media is Dead.”
Yeah, we’ve heard that one before. But let’s get real—social media is FAR from dead.
Just because your posts don’t always hit viral status overnight doesn’t mean you’re not growing. The truth? Not every content piece will explode, and that’s okay. Consistency, strategy, and engagement are what truly make a difference.
✅ SEO-optimized captions, help you rank.
✅ Engaging hooks, grab attention.
✅ Strategic content & trends, keep you relevant.
The algorithm isn’t against you—you just need to play the game smart.
Stop chasing quick wins. Focus on long-term growth and watch your brand shine.
We do this every day. Need help? Slide into our DMs!
[Social Media Management, Social Media Content, Marketing Myths]
#pallavisocial #socialsage #socialmediastrategy #socialmediagrowth #contentstrategy #marketingagency #socialmediaforbusiness #melbournecbd #socialmediamanagement](https://scontent-sea1-1.cdninstagram.com/v/t51.75761-15/488247538_18062402051300056_8534392569361780061_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=pvSsJmtETx8Q7kNvwGWv19Z&_nc_oc=AdluW2vp_jVWy-lm7YAN2YWf1qhsUCpNMgvdkjzNjrWkEkvgQlm0DMtANTOMSPkdOec&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_AfcF_fuSBxAN7mB2_KTQ724-0L5OLdAbh5EWciNgHjAV-w&oe=68F52431)
![Social Media isn’t saturated—your content is just outdated.
The same old strategies, the same old posts, and the same old approach won’t get you new results.
Platforms evolve, audiences shift, and if you’re not keeping up, you’re falling behind.
We know what might work for you, and we’re here to help.
Reach out to us in DMs, and let’s get your content back in the game.
[Social Media Management, Social Media tips, Content Strategy]
#pallavisocial #marketingtips #socialmediastrategy #socialmediagrowth #marketingagency#socialmediaforbusiness #melbournecbd #socialmediamarketing](https://scontent-sea5-1.cdninstagram.com/v/t51.75761-15/481672637_18059052164300056_1456201832253656041_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=ydTRr7xKPtUQ7kNvwH_A7J9&_nc_oc=AdmGws3YiIyc06wDNdid_V10Hh7NzbunBdO0r8Q3foMvzdM06J4GwA5gSUKrqBfGA84&_nc_zt=23&_nc_ht=scontent-sea5-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_AfccsccsdWWCpswzZwcNSWZPgoj1oNcjjvQMEg6iedjotA&oe=68F52327)
![Social media feeling like a struggle?
We get it.
The algorithm’s unpredictable. Trends change overnight. And let’s be real—random posting won’t take you anywhere (unless you’re selling everything and hoping something sticks).
That’s where we come in.
With the right strategies, a structured plan, and content that actually stops the scroll, growth isn’t just possible—it’s inevitable.
No more posting and hoping the post will do well…
Just clear, results-driven marketing that makes an impact.
Ready to make social media work for you? Let’s talk.
[Social Media Management, Social Media, Content Plan]
#pallavisocial #contentcreation #socialmediagrowth #marketingagency#socialmediaforbusiness #melbournecbd #socialmediamarketing](https://scontent-sea5-1.cdninstagram.com/v/t51.75761-15/481818513_18058724105300056_544785194051000635_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=xllZrXQEX58Q7kNvwFScqkF&_nc_oc=Adn30P20r_w5R8fLZyWcbnyNtE2qIw6cPSCxM6M1uFVw1-FJnHUGtpe7-VcnPNNvRVo&_nc_zt=23&_nc_ht=scontent-sea5-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_Afc7w5oF4snP4tA5OocZJ29PoZXhjD7x48K1yTt3ldZNxw&oe=68F50787)
![So simple, isn’t it?
No, not really!
Because this is just the most layman explanation of what we do so that you have a clarity.
But in research, there goes 10 steps, in designing - there is a whole concept…
In content calendars, we spend weeks researching, getting the best content for you. So yeah, it is simple but just involves lots of tricks.
We do it for you so that you don’t have to!
Reach out to us today.
[Social Media Management, Social Media, Content Plan]
#pallavisocial #contentcreation #melbournecbd #socialmediamarketing](https://scontent-sea1-1.cdninstagram.com/v/t51.75761-15/481279119_18058296326300056_5260458914566260649_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=hLpMugUSr_4Q7kNvwFlLX7F&_nc_oc=AdkFKRtMpq9WmmcWLYH75TOu6t8z0o9ahPzAUUVZ1_vt6NxwcIXUZuhorumnxsWOyeM&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_AfcNOIelZyyK5SMMV8ZAvIpEX7dHPxtO3ggaSmSrO_aebQ&oe=68F518B7)
![There is always a lot going on at the HQ 👀
From content to pretty websites that rank!
We are here to do it for you.
Get in touch now.
[Social Media Management, Social Media, Content Plan]
#pallavisocial #contentcreation #socialmediaservices #melbournecbd #socialmediamarketing](https://scontent-sea1-1.cdninstagram.com/v/t51.75761-15/476499072_18056795042300056_1816191906838208978_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=NnP-yofHECsQ7kNvwE37MnF&_nc_oc=Adkdr8xrn0tOCmslFcMH23kAFBr2Y9jH5Uim8TMouU5il2zsaDjetSEOEbnc_0_G0sc&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_Afdjwqfn46HRy5_odpzwAvWYqpHOUzAByWJFUXE3c7AhvQ&oe=68F4FAD8)
![Not sure what to create for the month of February?
We have the first week sorted for you with this content plan.
Save for later✔️
[Social Media Marketing, Social Media, Content Plan]
#pallavisocial #contentcreation #melbournecbd #socialmediamarketing](https://scontent-sea5-1.cdninstagram.com/v/t51.75761-15/475473158_18055868507300056_2793029048592556953_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=g2AXnm5VafMQ7kNvwG4EYsZ&_nc_oc=Admml1dXI2bxkGGQzL5PxqQl7wKRwXirUS-BLkn1eq7GDN06qiRDhaaYPpLGj8KEDV8&_nc_zt=23&_nc_ht=scontent-sea5-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_AffJtcoYNKsR0aIzJyEGKXkoV5C4KwJ4Hxir1LPEf0YSXA&oe=68F505EF)
![2024 was surely one of the biggest marketing years…
Like so many campaigns, so many changes, so many social media updates, and a lot of things happened 💯
That definitely made us think of how the social media sphere is going to be when we move ahead in 2025!
And these are a few ins and outs that we could relate to, analyse and something that we are going to follow.
So here is a quick tip that can help you boost your growth in 2025.
Need more help? Reach out to us in DMs
[Social Media Strategy, Social Media Lessons, Melbourne Marketing]
#pallavisocial #socialmediatips #melbournecbd #socialmediamarketing](https://scontent-sea1-1.cdninstagram.com/v/t51.75761-15/474736738_18055266059300056_3886021322776790205_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=pBgUlBtgIFYQ7kNvwElx5gP&_nc_oc=AdklBrLAi-p9kVyyf4eEiI4RNndmrA1dTBQ0Yae-2SP9Y7seRSHs1skTViAWaZ86xso&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=1tG7gM8TBRFvyY3Jak0sdQ&oh=00_Afeu5J_MPLbkikEJY47-dZzlfVfZJ2_jZ3J0-QTekDuznA&oe=68F52946)
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