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A weekly guide to the best cafés, restaurants, relaxation spots, and hidden gems across Melbourne.
What it is?
Pallavi Picks is basically me sharing my weekly faves around Melbourne — the cafés I’m loving, restaurants you have to try, cozy spots to chill, fun events, dreamy salons & spas, and those hidden gems you might’ve missed. Every Thursday, I’ll drop fresh recs to make your week a little brighter.
Think of it as me being your Melbourne buddy — blending lifestyle inspo with local finds, so you’ve always got something new to look forward to. Whether you’re a foodie, an explorer, a self-care queen, or just want a new place to hang out with friends, Pallavi Picks is here to help you soak up the city in the best way.
![I travel so much for shoots and I’m always out and about for meetings. But this particular walk that I took from a store to my car was different.
You know, sometimes it happens. You’re in a good mood, everything is fine, and you just have a thought — shit, you did it.
I think now that it’s almost November, it’s time to reflect over the year (Maybe that’s why I’m getting these thoughts, haha)
The founder journey has been great. I’ve seen Osheen grow, and being a mom has taught me so many things. (And now my biggest fear is that this little baby of mine will grow super fast….👶)
New clients, new stories, and so much happening in one year is a showcase of dedication, optimism, and hard work.
And I wish to do the same in 2027 for myself, all my clients, and my team.
Your support means a lot…
So yes, let’s hope the last 2 months of 2026 end with a bang 🎉
[life of a founder, business owners melbourne, marketing agency melbourne]](https://instagram.fsdv2-1.fna.fbcdn.net/v/t51.82787-15/870167681_18126339557300056_1433072217664256747_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&_nc_map=urlgen_bucketless&ig_cache_key=NDAxODQ0NjkzMzE4NTQxMDYyOQ%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uRkVFRC5DMyJ9&_nc_ohc=H-dEFmHpDtYQ7kNvwGN4u-H&_nc_oc=AdpoL9HSar99cx6e-n53Q-TLkCYutSAkgd0tnSqqejonVRUWzcN9uaXPPihd4MY6HRw&_nc_zt=23&_nc_ht=instagram.fsdv2-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQJbTwK_4FUeeVp2-Rdh0JPZYaHGrNBl8ENiaroX1eCoxqQniUunk6FpsIVfF2c-LcjPNUTz82sJ&oh=00_AQQM3uQLrFcN4avJRdeyP5hF-AAspR3uvRjc3bdwHJfDhA&oe=6AE99885)
![AI can be your best friend as a business owner, but only if you know how to use it.
The right AI tools for business can save founders hours, improve productivity and simplify everyday tasks. The wrong tool for the wrong job? You’ll spend more time fixing the output than doing the work.
From AI tools for entrepreneurs to business automation and smarter workflows, these 5 tools can make running your business easier.
Save this for later
[ai tools for business, ai for founders, business automation, entrepreneur tools for business, melbourne businesses, small business melbourne, business growth using ai, founder tips for growth, digital tools]](https://instagram.fsdv2-1.fna.fbcdn.net/v/t51.82787-15/871103250_18126318962300056_6116178760788725077_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&_nc_map=urlgen_bucketless&ig_cache_key=NDAxNzc1MTU2OTUzMjg3OTM0Nw%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0xJUFMuQzMifQ%3D%3D&_nc_ohc=axZFls4qU9oQ7kNvwGwAbZn&_nc_oc=AdoTfPGX__BZ-5XMT9XyfL4a3T_hqCyi7GWk8npW7bmouxS7Qq0TE6fH6U0aX96l5HY&_nc_zt=23&_nc_ht=instagram.fsdv2-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQJ6phXfFznqgronDDmnIp_TkgcbXc_OX2NyanHhFnCGMiYkojWn2ctrMEYSZGtijpOQ72j4IfQN&oh=00_AQRevr5V8oBMqVkAhnhySN3dEDOmZA1SVgNVTT2GAnkDxQ&oe=6AE9839A)
![That’s the kind of brand I think every business should be working towards.
Not just being known, but being valued for what you bring to the table.
Because when people clearly understand your value, the conversation starts to change.
Price becomes one part of the decision, not the entire decision.
And that kind of positioning comes from the experience you deliver, the reputation you build, and what people know you for.
The goal isn’t to be the cheapest option. It’s to become the option people genuinely want.
#pallavisocial #brandpositioning #brandstrategy #businessgrowth #personalbranding
[brand positioning strategy, building a premium brand, brand value, business differentiation, customer loyalty, premium brand perception, business growth strategy]](https://instagram.fsdv2-1.fna.fbcdn.net/v/t15.5256-10/858346701_1411074897806294_7131394483496348888_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&_nc_map=urlgen_bucketless&ig_cache_key=NDAxNDUzMDU4MzUzOTM3ODA4NQ%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0xJUFMuQzMifQ%3D%3D&_nc_ohc=ieJQKueJo0gQ7kNvwEWT_Nn&_nc_oc=AdoVM4DQQXPODcoGfxrdreg2N5YKYpDKME-3qtuS9DcJwMpMx0R41_sDZO1V2a0yHFI&_nc_zt=23&_nc_ht=instagram.fsdv2-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQIafXASUXRfJTNF5BrK4a9DlrA9Krlh3m3X5OuZuC6VW1SwEkcqwIOtytggOwKxeWAklCBp-HMj&oh=00_AQQGI-ypYqebcS-Mt7GXPl02eqdn-vQ60MltuDfoOTuPpg&oe=6AE990E3)
![You’ve probably noticed how you sometimes feel more comfortable buying from a brand you’ve seen a hundred times, even if you’ve never bought from them before?
That’s the ‘Mere Exposure Effect’.
The more we see something, the more familiar it feels.
And from my perspective this is something a lot of businesses overlook with their marketing.
They’ll post consistently for a week, disappear for the next few, and then wonder why people aren’t remembering them.
People need time to get familiar with your brand.
They need to see you, recognise you, and remember what you do.
You don’t have to be everywhere.
But you do need to show up often enough that when someone needs what you offer, your name comes to mind.
If you’re looking to build a stronger, more recognisable brand, email me to discuss how we can make your marketing work better for your business.
📩 info@pallavisocial.com
🌐 www.pallavisocial.com
#pallavisocial #marketingpsychology #brandbuilding #marketingstrategy #brandbuilding
[mere exposure effect, psychology of brand familiarity, consistent brand visibility, building brand recall, consumer familiarity and purchase decisions, marketing consistency for business growth, staying top of mind with customers, brand recall strategy]](https://instagram.ftlv23-1.fna.fbcdn.net/v/t51.82787-15/858088771_18125448686300056_3188039989859706320_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&_nc_map=urlgen_bucketless&ig_cache_key=NDAxNDE1MDMwNDM0OTM1MTM2Mg%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0xJUFMuQzMifQ%3D%3D&_nc_ohc=P30w4iwRWn0Q7kNvwFW5j5z&_nc_oc=Adqc9kHw5Fu13A17ehtQr10jsvc5zvn-7I_I8Yfbyk4VCQcA8dZxkZhA7y2bUhPMofU&_nc_zt=23&_nc_ht=instagram.ftlv23-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQIRXFuDN5GCqOrah0b0nH5rlP1aDheJ6FcrPf5WSH0nIPhSqgIcFmP5myfGqbZxMN7yMq4PpyoF&oh=00_AQRtv42Ep5RlRVhXOMgBMSswMCJLGXIRS69oOdftsZxWeA&oe=6AE9B64B)
![I was recently reading about how Australians are using AI to research their health, and one thing really stood out to me.
The customer you’re trying to reach might already have done a fair bit of research before they ever contact you.
They may have looked at treatments, compared options, searched for practitioners and arrived with a list of questions.
That changes the way I’d think about healthcare or wellness business.
It’s not just about getting someone to book.
It’s about what they find before they book, and what happens once they do.
Because when information is everywhere, saying that we’re experts isn’t really enough.
People need to understand why they should trust your expertise.
AI can give people more information.
It just means the human expertise behind the business has to mean more.
Save this if you’re thinking about your marketing for 2026.
#healthcaremarketing #wellnessmarketing #healthcarestrategy #wellnessbranding #pallavisocial
[healthcare marketing strategy, wellness marketing strategy, healthcare consumer behaviour, healthcare customer journey, AI in healthcare, AI in wellness, healthcare brand positioning]](https://instagram.fsdv2-1.fna.fbcdn.net/v/t51.82787-15/843397784_18124076588300056_6103182880582921549_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&_nc_map=urlgen_bucketless&ig_cache_key=NDAwNjA3MTcyMjQ4MTk1Nzc4OQ%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0FST1VTRUxfSVRFTS5DMyJ9&_nc_ohc=a1E7fpRNeI8Q7kNvwH7PJzT&_nc_oc=Adpqkwbe21B7qAYVN9BHV2HfGTp6Zlcus5btmnaqvv5hV27GZHuuiCERWK5idM--Vho&_nc_zt=23&_nc_ht=instagram.fsdv2-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQL7o0aKpAtqvOYeK0p8TWNalncR3hxhNAGoA8C4kQ8m-aqsXE-2Zj_X2Xtpkk93L2jxtfYOQref&oh=00_AQQ2OkRmOATtBn7yzFsofb6sy49AyqU4KqLDbu-wGTkWUg&oe=6AE99B58)
![I’ve seen this a lot that businesses are usually much slower to adapt than their customers.
Real estate is a good example of that right now.
The market has changed.
Buyers are more cautious, decisions are taking longer, and expectations aren’t quite what they were a few months ago.
But if your business is still qualifying leads, dealing with sellers, communicating value and managing the customer journey exactly the same way, then you may be responding to yesterday’s market.
And I don’t think every market shift calls for more advertising.
Sometimes it calls for a closer look at the business itself.
That’s the part I find interesting about marketing you can’t really separate it from what’s happening in the market and how people are behaving.
If you’re running a real estate business take a look at your and notice what have you not changed yet, even though your customers have?
#pallavisocial #realestate #propertymarket #realestatestrategy #realestatemarketing
[Australian property market, real estate business strategy, real estate marketing, property market trends, buyer behaviour, real estate customer journey, real estate growth strategy, property sales strategy, Australian real estate businesses]](https://instagram.fsdv2-1.fna.fbcdn.net/v/t51.82787-15/849058163_18124221362300056_6137926584122712043_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&_nc_map=urlgen_bucketless&ig_cache_key=NDAwMzkxMTY4ODIwMTQwNTA4OA%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0xJUFMuQzMifQ%3D%3D&_nc_ohc=VAqL1qmLjkIQ7kNvwFamrxY&_nc_oc=AdoaiWO-OKgHULAcyG02OLr79HyYgAlokIRove7YWps4GkgQ1Eb3s1N1Os3yjM9MUX0&_nc_zt=23&_nc_ht=instagram.fsdv2-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQJrxhggokBiOMhAzgaeFsqUI5XdRkxhpG_D0UkemmI-xPl_nYK1ThY-46Bw2li9D6jK8wm0haEo&oh=00_AQR8EehrQwtoGwInI9qfYZykw7WFuG0ntO677lPMQ-rWeQ&oe=6AE9B449)
![I’ve been thinking about this a lot lately.
Personal branding used to be heavily about how you showed up, the visuals, the editing, the overall aesthetic.
But now, with AI and better tools, almost anyone can make something look polished.
So I don’t think polished is the thing that makes a personal brand memorable anymore.
It’s the thinking behind it.
Your experiences.
Your opinions.
The way you see things and connect the dots.
Because someone can copy how your content looks
but can’t copy how you think.
And I think that’s going to become one of the most valuable parts of personal branding.
#pallavisocial #marketingstrategy #socialmediamarketing #brandstrategy #personalbranding
[personal branding, personal brand strategy, personal branding for founders, content strategy, social media strategy, AI and personal branding, AI content creation, AI in marketing, human-led content, social media marketing]](https://instagram.fsdv2-1.fna.fbcdn.net/v/t51.82787-15/858088595_18125448809300056_3741868966971648755_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&_nc_map=urlgen_bucketless&ig_cache_key=NDAwMTAxODkzMDU0NTUxMDMwNw%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0xJUFMuQzMifQ%3D%3D&_nc_ohc=ZNy3vou0hDkQ7kNvwH6h2yO&_nc_oc=AdrRKkD6k_HPcKygrUQfIgyrlcEsooxIiVQ20cVHdysqk2Vc2DuOCrNz1a1JXpaTw4E&_nc_zt=23&_nc_ht=instagram.fsdv2-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQKcIS_JpnsQn_M1LVDSaK0ZOTZJ3ZhyCw1dTvF5QaUeh0a_15SUhm0MhYe9HV6dHhKeHBM37nS8&oh=00_AQRpO7kl-gvYUH0Gr57Lt_h3F-onOpyy92TG466aNZeBmw&oe=6AE9ABFA)
![I’ve sat through enough strategy conversations to know that increase engagement can sometimes become the easiest answer in the room.
It sounds good.
It’s measurable.
And everyone knows what it means.
But it doesn’t really tell you what you’re trying to achieve.
Are we trying to get more people to enquire?
Buy?
Remember the brand?
Come back?
Trust us enough to choose us?
Because if we don’t know that, I’m not sure more likes actually tell us very much.
Engagement is useful.
But I want to know what it’s doing for the business.
That’s the conversation I’d rather have before we start chasing bigger numbers.
#pallavisocial #marketingstrategy #socialmediamarketing #brandstrategy #businessgrowth
[marketing, marketing strategy, social media engagement strategy, digital marketing, how to measure marketing success, brand strategy, measuring marketing performance, business growth]](https://instagram.ftlv23-1.fna.fbcdn.net/v/t51.82787-15/831254200_18122859908300056_1557565747519336300_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&_nc_map=urlgen_bucketless&ig_cache_key=Mzk5ODkyMTI2MDcwODIyMTE1NQ%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0FST1VTRUxfSVRFTS5DMyJ9&_nc_ohc=I-gNJtopY5QQ7kNvwH6_NnQ&_nc_oc=AdrhekNbtHsCS8Gq33K8k7l56B2IWP8lQIRDHAEjr_odSfbnrBrCHluzdj2DJKQ41GE&_nc_zt=23&_nc_ht=instagram.ftlv23-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQL206qzqfutTTUX7puxEewlg43l_Iw8b9UmucE52cpBOF3AWUYFAPfjpnIJhbwXtee7FPHE0RY9&oh=00_AQTAeMFmlYGoltx7AIo0ouONZUQGPkWi2gRv6Ww-_GC40w&oe=6AE9B934)
![I’ve noticed a shift in the conversations I’m having with brands.
A few years ago, the conversation was mostly about getting more attention.
Now, I find myself asking a different question,
“What are we giving them to believe in?”
Because getting someone to notice a brand has become easier.
There are ads, creators, trends, viral content, AI… you can find a hundred ways to get in front of someone.
But getting them to actually trust you is a different story.
And you can usually tell when that part is missing.
That’s why I think the more interesting part of marketing now isn’t just getting attention.
It’s what you do with it once you have it.
Because being seen gets you noticed.
Being trusted gets you chosen.
[marketing strategy, brand strategy, brand trust, modern marketing strategy, how to build brand trust, turning attention into customers, AI and marketing, brand positioning, business growth, marketing insights, marketing for business owners]
#pallavisocial #marketingstrategy #brandtrust #businessgrowth #marketingleadership](https://instagram.fsdv2-1.fna.fbcdn.net/v/t51.82787-15/846528804_18124221398300056_8189511883988658664_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&_nc_map=urlgen_bucketless&ig_cache_key=Mzk5NzkzMzAzNjIzMDE3ODA3Ng%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0xJUFMuQzMifQ%3D%3D&_nc_ohc=JOSUP7mIGRcQ7kNvwGwWlVT&_nc_oc=AdpTaQc2gre4VEknIoJmfLd4-14uPi_KjW5jGEFiVacoM9UG2r4rIgsaMTJc4a56DZk&_nc_zt=23&_nc_ht=instagram.fsdv2-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQJJWCKE1p6rSRGZ0Iptf1HIvV3gvMSSTBNZjRqgwfZOPcbHD_u6-XygvtcVpeYuArW6qIYr7aQx&oh=00_AQQdbq47BltG4g_IHx1GXoKYwCom4PF7lJuDlz-LcS9NXw&oe=6AE99E54)
![One thing working in hospitality marketing for years has taught me:
The things I end up learning the most from are rarely the things I went looking for.
It’s watching someone spend five minutes trying to choose from a huge menu.
Noticing the same dish leave the kitchen again and again.
Seeing a completely packed Friday and wondering why Tuesday feels so different.
Watching someone pull out their phone to photograph something we never expected them to.
Those little moments have changed the way I look at marketing.
Because sometimes the answer isn’t another trend, another campaign or another piece of content.
It’s already happening in the room.
You just have to notice it.
[hospitality marketing, restaurant marketing, cafe marketing, founder marketing insights, founder perspective, social media marketing, marketing leadership, brand strategy]
#pallavisocial #hospitalitymarketing #socialmediamarketing #marketinginsights #brandstrategist](https://instagram.fsdv2-1.fna.fbcdn.net/v/t51.82787-15/830669405_18122612054300056_8679053264683166857_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&_nc_map=urlgen_bucketless&ig_cache_key=Mzk5NzQzNTU4NTgxOTMzMDAzMA%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0FST1VTRUxfSVRFTS5DMyJ9&_nc_ohc=C548IOTFMg0Q7kNvwEXpLSb&_nc_oc=AdpaVYgiUdpsJOpq8JF646c6Qb7c_unI53gt1KTNlNlfdxpLQwl_wbD6rm5GWZPcOAo&_nc_zt=23&_nc_ht=instagram.fsdv2-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQILrBHfbZkoZnPk3UYAhqVg12_fIcdnUWnpGLvv-K5iimhAFkYCwS6Krl3g3PJDYaViSv4V98Yn&oh=00_AQR3_mi_cSYvQ8N4d1nzpuuIMLzntf6RMeEuTzZqzJKisA&oe=6AE9B41D)
![I’ve saved more screenshots from my feed this month than I probably needed to.
Some trends I think will stick around.
Some that I’m still not completely convinced by.
And a few that made me stop and think, “Okay, this actually makes sense.”
Social changes so quickly that I don’t think the answer is to jump on everything the second it starts trending.
I’d much rather watch what people are actually responding to, see what brands are doing with it, and then decide whether it’s worth bringing into our own content.
So, these are a few of the social media trends that caught my attention this September.
Some you’ll probably recognise immediately.
And some might be worth keeping an eye on going into October.
Which one have you been seeing everywhere?
[september social media trends, instagram trends 2026, social media strategy for businesses, content trends, social media updates, content strategy, marketing trends, Melbourne marketing agency]
#pallavisocial #contentstrategy #socialmediamarketing #instagramtrends #socialmediatrends2026](https://instagram.ftlv23-1.fna.fbcdn.net/v/t51.82787-15/828776556_18122502140300056_4818823690712673292_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&_nc_map=urlgen_bucketless&ig_cache_key=Mzk5Njc1NDI1OTg5NDQwNDg5NQ%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0FST1VTRUxfSVRFTS5DMyJ9&_nc_ohc=U_95N7HSbzEQ7kNvwE9OWWo&_nc_oc=AdqBxbVSdVaifxodAnubaYm4QjVCpAm4EWDtStKsoYmolLZVCQ59qqyUBMq32FfDTpI&_nc_zt=23&_nc_ht=instagram.ftlv23-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQJo19RZftczdWxPSv0s-m6-BFVFbXQzpTykQnUvnN76uPabvXSTfmROYgJpzsgXjPvkGM3pUe3p&oh=00_AQSUGcJuabYZYYQaGQDAD7iSgUz1g-CVkusqI5hFysBquQ&oe=6AE99647)
![I’ve caught myself doing this so many times.
Posting something and then thinking about it afterwards.
Was that the right thing to say?
Did that come across badly?
Should I have written it differently?
And then I read about this Spotlight Effect and realised how much of that is probably happening in my own head.
We assume people are paying attention to every little thing we do because we’re paying attention to it.
But they’re busy thinking about their own stuff.
And I find that quite comforting.
You don’t have to get everything right.
Sometimes you just have to put yourself out there and keep going.
What’s something you’ve overthought that nobody else probably noticed?
[spotlight effect psychology, founder mindset, personal branding, entrepreneurial mindset, social media marketing, building brand]
#spotlighteffect #personalbranding #brandbuilding #socialmediastrategies #socialmediamarketing](https://instagram.ftlv23-1.fna.fbcdn.net/v/t51.82787-15/824450910_18121997516300056_9145299414796721294_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&_nc_map=urlgen_bucketless&ig_cache_key=Mzk5Mzc4NTM3MDgyNjYwOTg3MQ%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0FST1VTRUxfSVRFTS5DMyJ9&_nc_ohc=7QrsVkyn0FcQ7kNvwEXhKvu&_nc_oc=AdoB2w8bTtWdwVeD8BAbohf61TdswVmtDvAbEXrq2Kh1rT5Q7q0GdA0OgKjuc_Pq7_c&_nc_zt=23&_nc_ht=instagram.ftlv23-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQKH_V-IQYHu4-N3y_W9w-kp86Ynk6n07bh4uVeKmKuP728v_p660RKlpyyWqL_WNnz-HA-9OrEf&oh=00_AQSgy23hlQBuk8h5KCFZ5p05iKtSB_Y-CMVY5dFGdIkn3A&oe=6AE99159)
![I sometimes wonder what I was like before I started doing this.
Because I genuinely don’t remember.
Somewhere along the way, I stopped looking at things at face value and started getting curious about the thinking behind them.
Why did someone make that decision?
Why did that idea work?
Why did people respond to one thing and completely ignore another?
I think that curiosity is probably the part of marketing I’ve enjoyed the most over the years.
Just figuring out the little things that make people notice, remember, choose or come back.
The funny part is, once you start thinking that way, it’s very difficult to switch it off.
I’m still trying.
Clearly, I’m not very good at it.
Tell me I’m not the only one whose brain does this.
[marketing strategy for restaurants, social media marketing in melbourne, marketing strategy, social media strategists, marketing agency founder, hospitality marketing melbourne]
#socialmediastrategies #hospitalitymarketing #socialmediamarketing #marketingforrestaurants #founderlife](https://instagram.ftlv23-1.fna.fbcdn.net/v/t51.82787-15/822919687_18121884551300056_6174909573077274048_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&_nc_map=urlgen_bucketless&ig_cache_key=Mzk5MzA4OTYxNjc0MzA4NjQ4OA%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=a54f6b&efg=eyJlZmdfdGFnIjoiYmVzdF9pbWFnZV91cmxnZW4uQ0FST1VTRUxfSVRFTS5DMyJ9&_nc_ohc=G9cnI3am_QwQ7kNvwGcHNRx&_nc_oc=Adoy9DGNNUO1473L1AVpflGaALcD3ImOIaHUg2tz_9DFgFeY4JULXJi_SHdVeD5dynA&_nc_zt=23&_nc_ht=instagram.ftlv23-1.fna&edm=ANo9K5cEAAAA&_nc_gid=1EKK9pjVD2bFizyAY49ALA&_nc_tpa=Q5bMBQL3W5GAxPooCpcQriGzGMuzbA9H8X4xv13yV92a97KkuQjZluJ4v1VvtbRjYru5qNvekBuQnPdD&oh=00_AQQGsPXF7Bf2AgfmRcsY5pR5-9VpwkZtLlGjJiCnLq9tSw&oe=6AE9ACB4)
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