Who we are
Driving Digital Growth Strategies
We’re Pallavi Social—Melbourne’s go-to agency for all things social media marketing. For over 7 years, we’ve been helping businesses like yours make waves online, connecting with the right people in the right places (aka where they’re glued to their screens).
We’re not about making social media a chore. We’re here to make it fun, impactful, and stress-free. Think of us as your social media BFFs, dedicated to making your brand sparkle online and ensuring you enjoy the journey.
Ready to take the next step? Reach out to us!
Our Services
Ready to take your brand from unnoticed to unforgettable? Our social media marketing service is designed to put your business in the spotlight.
Bring your brand to life with visually stunning content that captures attention and tells your story.
Transform your online presence with a website that’s not only visually stunning but also designed to perform.
Want to Rank #1 in Google? We’ll ensure your website ranks higher on search engines, driving more traffic and attracting the right audience.
Build a brand that leaves a lasting impression with our branding & Design service. We’ll work with you to craft a unique and cohesive brand identity that reflects your values and resonates with your audience.
Enhance your brand's reputation and visibility with our expert Public Relations service. We help you build strong media relationships, craft compelling press releases, and secure valuable coverage in both traditional and digital media.
Foster meaningful connections with your audience through our Engagement Service. We specialize in creating authentic, two-way interactions that build trust and loyalty.
Why Us?
For over 7 years, Pallavi Social has been the creative force behind countless brands making their mark online. Based in Melbourne, we specialize in everything from eye-catching content creation to staying ahead of the latest TikTok and Instagram trends. Let’s bring your brand to life and help you connect with the right people—reach out today!
Some of Our Clients
![We start by truly understanding you
Your story. Your audience. Your goals.
We go deep — analysing your industry, competitors, and what your customers actually pause to engage with. 📷
Because when we understand your world, we can build a social presence that feels unmistakably you. 💫
Ready to feel seen? Let’s begin.
[Marketing agency melbourne, melbourne social media marketing, social media for business]](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/585399130_18087022247300056_3714401390924127154_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=xUy0KyxxT1wQ7kNvwFPEIo0&_nc_oc=AdnojvyzY2JBrW528BzbKhpyPF5l_uAh1dMOBwQfSYCWQzE2GZyDhgKQyLIeOOAUM2Y&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_Afmc_5XLQvEofZpBmVxAuZXyCh_o1N9UgnMBl0glj0NsRw&oe=6939FEE2)
![Still haven’t hit your social media goals this year?
If you’re a beauty brand — there’s still time.
From strategy to visuals to content creation, here’s how we help you finish the year strong. ✨
DM “EOY” and we’ll will guide you through the next steps.
[Marketing agency melbourne, melbourne social media marketing, social media for business]](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/582300198_18086306939300056_1171839636649039528_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=oO1fjvZ0224Q7kNvwGQ97t4&_nc_oc=AdkVeuOmL7mVKuXiU2tZ2DsiawUGIaN0OMC21lRr5sbGbu2TfIIU5DaVasTrocfw3Gc&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_AfmMBPzDGPBcV6hwBEr6d9UEBaUoWb5U64AyYQm-r0f5iA&oe=693A15BD)
![Of course we had to do it. It’s fun. It’s quirky. And honestly, it fits almost every business out there…
But before you jump on any trend, it’s important to know if it’s for you.
This one? Oh, it totally was for us.
So we went for it — and here’s our official apology statement, haha!
[marketing agency melbourne, melbourne social media marketing, social media for business, apology trend]](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/575905970_18085936448300056_1372320046285333122_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=cIGAhRGXjKcQ7kNvwEQY53m&_nc_oc=AdlT796grU-c0vNv8i_gbC2Zh3JdN0jD9_OJ6g3atAeRcVvz0uSVoD--4Xv74KiDy0I&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_AfnaMvz37c0kE3OgPPlt_NgGyBDYhg4LpqLqmCyCJfwT8A&oe=693A0025)
![Carousels were never really gone.
They just sat quietly while reels stole the spotlight. But here’s the truth: carousels are back—and they’re stronger than ever.
Think of it as Carousels 2.0—a space where attention doesn’t just stop, it lingers.
When done right, they keep your audience swiping, staying, and remembering. Reels may hook, but carousels retain.
So, the question is—are you ready to make them work for you?
We are here to help!
[marketing agency in melbourne, melbourne marketing, social media marketing, social media growth tips]](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/539505322_18077218019300056_3490059831467699398_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=oUpuEbFflQgQ7kNvwH_GKtp&_nc_oc=Adkw5rzHzv0BbtJkB3ImodOpRRXLQ_k5JmTdENHAhmyiHDdrXve83VeG5vIoNlqRTZw&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_AflQ5cxbdQgcp7MdV9_q-d74YQC2fvR-BKJGSUlTHG7vlw&oe=693A2F67)
![Of course I had to hop on this trend!
Haven’t seen ‘The summer I turned pretty’ yet, but I can feel the buzz has made its way here too.
So while we wait, here are a few winter glimpses from life lately ❄️
Now your turn—what’s been happening with you? Let’s chat 💬
Are you a fan of the show?
[social media marketing, marketing agency in melbourne, melbourne business]](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/535113233_18076374779300056_7514013504998392754_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=rCo0iw9FUlAQ7kNvwGmZaxp&_nc_oc=Adl8xYKpC9PeiNCfQwLEV2gLOESCZKrA1ygpBi7uzy1-kM8FpIrKi1M2Ix73fmOEjIg&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_AflLxRbAN4xiowTfPSTVL4elILnBPzhAeBK_3bh9kUXpEw&oe=693A33A0)
![Looking for some storytelling hooks?
We’ve got them—bundled, brewed, and ready to boost your brand.
Because storytelling isn’t just a trend anymore—it’s the new king of marketing.
It turns scrolls into stops, likes into love, and brands into conversations.
If you’re ready to ace your social media game, let your content speak in stories.
And if you need a hand crafting them, reach out to us.
We’re here to help you grow, engage, and shine online!
[marketing agency melbourne, content creation melbourne, social media strategy melbourne, storytelling for brands, instagram marketing melbourne]](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/524800465_18074346506300056_7277169257936013434_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=jytmff1z7zsQ7kNvwHzin1i&_nc_oc=AdlywXWFw5AK0ZLweT9nZIlozx3xeo_toqewEc7lmazAFNVXk_HVU1o8vtpyYVl8uRA&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_AflLXs6151C-zWyV5qITqed3gILOgzrq7Uy58Tqfk5hKug&oe=693A1C65)
![Yes, it’s Thursday… and you know what that means – it’s time for Pallavi Picks💫
This week, I found myself going back to my roots – exploring some incredible Indian restaurants that hold a special place in my heart.
They’ve always been my favourites… and something tells me you’re going to love them too!
Take a peek, save your top pick, and let me know – which one are you trying next? 💬
[Want your restaurant or event to be featured in the next Pallavi Picks? Let’s talk. We work with visionary hospitality brands to fill tables & build community through brand storytelling]
@mukkarestaurant
@bibiji_carlton
@delhistreets
@attarestaurant
@tonkarestaurant
#pallavipicks #indianfoodmelbourne #foodrecommendations #melbourneeats #melbourneeats #indianrestaurant](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/524174730_18073729151300056_7423746364516449903_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=_Y2wM-7uXvAQ7kNvwHxeILL&_nc_oc=Adm0TqcHgbaGcx7cITEffg9INAcJAcZ-n14akUonehPvPoUohWlRyq1YNt3bhWfm-nQ&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_AfmA4h8YMIoCJUeiRTYJbaw-mohJ8z3LHAQQ7CcxUoqrsA&oe=693A0BDB)
![Here’s a quick roundup from our recent PR wins—
It’s been a season of celebrations, collaborations, and powerful brand moments.
We had the joy of celebrating the first birthday of one of our clients, and watching that story get featured felt like the cherry on top.
Now, we’re gearing up for another big one—15 years strong for one of our long-time partners, and it’s already shaping up to be unforgettable.
The features? Spot on.
The impact? Measurable.
The energy? Unmatched.
We’re just getting started!
Let’s keep building stories that get people talking.
[pr agency melbourne, marketing agency in melbourne, social media agency, pr and marketing]](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/522707487_18073640405300056_7571511150123346118_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=IAu1K3zFygAQ7kNvwGFQ7kn&_nc_oc=AdnG9C1d-h_meb9uXdDafd2X7YsvfyoqVsErWG4c2mAb9hdNyeRRbmam-zEs8C8AJtw&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_AflLC763SBQWawhYhCL_rbHxgC5mJlGOCMygfBMmjF1dMA&oe=693A0024)
![“Social Media is Dead.”
Yeah, we’ve heard that one before. But let’s get real—social media is FAR from dead.
Just because your posts don’t always hit viral status overnight doesn’t mean you’re not growing. The truth? Not every content piece will explode, and that’s okay. Consistency, strategy, and engagement are what truly make a difference.
✅ SEO-optimized captions, help you rank.
✅ Engaging hooks, grab attention.
✅ Strategic content & trends, keep you relevant.
The algorithm isn’t against you—you just need to play the game smart.
Stop chasing quick wins. Focus on long-term growth and watch your brand shine.
We do this every day. Need help? Slide into our DMs!
[Social Media Management, Social Media Content, Marketing Myths]
#pallavisocial #socialsage #socialmediastrategy #socialmediagrowth #contentstrategy #marketingagency #socialmediaforbusiness #melbournecbd #socialmediamanagement](https://scontent-iad3-2.cdninstagram.com/v/t51.75761-15/488247538_18062402051300056_8534392569361780061_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=5jkhNJ5_q2UQ7kNvwFMFnlX&_nc_oc=AdkufQiFLgclfMYcCdghmOV080At0vUdM5kigf_8-9ZzxSsmS2CFpy6i0pugID0gKgo&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_AfnUcGqH2a94U7LmgMxBa6y62J40vgVfi-UfIKdsT7ipvw&oe=693A22B1)
![Social Media isn’t saturated—your content is just outdated.
The same old strategies, the same old posts, and the same old approach won’t get you new results.
Platforms evolve, audiences shift, and if you’re not keeping up, you’re falling behind.
We know what might work for you, and we’re here to help.
Reach out to us in DMs, and let’s get your content back in the game.
[Social Media Management, Social Media tips, Content Strategy]
#pallavisocial #marketingtips #socialmediastrategy #socialmediagrowth #marketingagency#socialmediaforbusiness #melbournecbd #socialmediamarketing](https://scontent-iad3-2.cdninstagram.com/v/t51.75761-15/481672637_18059052164300056_1456201832253656041_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=bxCZh0N8U9gQ7kNvwHau2DP&_nc_oc=Adm0B1GfmT0s4D_MdAjrm0ROX2SXqYNRr5a2ceXQ1m1d2xRiAoxBfehHQkmnalYTyBc&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=8lAgH-2HMy9m5omaYHfp5A&oh=00_AfmV0ezvcIcPkrElWi4NqPSaufnfatP_HvZjyc7krSVqWg&oe=693A21A7)
